About me
Senior UX/UI and Product Designer based in Colombia, with strong experience in Conversion Rate Optimization. Throughout my career designing digital products, I’ve contributed to simplifying experiences and making processes more transparent, accessible, and understandable. I’ve worked across diverse cross-functional teams — both in Colombia and the US — learning to navigate different cultures, priorities, and ways of working along the way. This portfolio is proof of that work, and a warm invitation to stay in touch — I’m always happy to connect! :)
Software I use
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Figma
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Claude
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Adobe
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Sublime Text
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MockFlow
From the people I've worked with
“Paola is an exceptional UX/UI and Conversion Designer who brings a rare balance of aesthetic brilliance and deep practicality. She approaches every interface from a problem-solving standpoint, elevating both user experience and business goals”.
Paola was one of the best collaborators I've worked with. She always aligned on scope before starting, translated client feedback into strong design decisions, and quickly picked up each client's brand voice across a rotating set of accounts.
“She always turned in impeccable deliverables, with great attention to detail and high quality. Paola has always stood out for being highly responsible, proactive, and having an excellent attitude toward collaboration”.
“Paola cared about the person on the other side of the screen. She worked hard to provide what actually helped the visitor, and when those two things weren't the same, she chose the visitor every time”.