PPC Landing page for a kids' educational media podcast

  • Role: UI Lead Conversion Designer
  • Contribution: UI Execution Accessibility implementation Dev handoff
  • Tools: Mockflow Figma
  • Country: USA

Project overview

Engagement with the podcast was low, and the brand needed a PPC landing page that could convert paid traffic into subscribers with a single, focused message.

This landing page design was honored with an Web Excellence Award in the Advertising and Marketing category.

See the prize here

Design approach

My intention was to build an emotional experience trough a color and space-themed imagery from the first scroll. Brand logos (Netflix, Disney, National Geographic) follow right after, reinforcing trust early.

Visually appealing and consistent elements guide the visitor's attention toward the CTA block, where the price is clearly shown.

'How it works' section of the Space Camp landing page, with the 3-step process and parent testimonials.
Hero of the Space Camp landing page: 'Ready to Send Your Kid to Space?' with astronaut, trusted brand logos, and intro video.
Mobile view of the Space Camp landing page, hero and accordion navigation menu.

Results during one month of testing

Over a period of 30 days, the landing page received 18,500 visitors. The redesign increased the click-through rate (CTR) to the podcast subscription page from 18% to 30%, generating 2,405 additional clicks.

How I helped achieve these results

Space-themed visuals and color build emotional pull from the very first scroll, while trusted brand logos (Netflix, Disney, National Geographic) placed right after reinforce credibility early on. Every visual element guides attention toward one clear destination: the CTA block, where the price is always visible and never in question.