Hi! I'm Paola Parra
Senior UX/UI & Product Designer | Design Systems, User Research & Accessibility
Bachelor’s Degree in Graphic Design — Universidad Nacional de Colombia
10 Years Designing Products that are Usable, Accessible, and Measurably Better
Bogotá, Colombia
Featured Projects
Geoscientific information search platform, Colombia
Guided selection & subscription UX, pet food brand, USA
Purchase flow UX for a regulated wellness product, USA
End-to-end e-commerce UX for a handcrafted lighting brand, USA
PPC landing page for a children's educational podcast, USA
From the people I've worked with
“She always turned in impeccable deliverables, with great attention to detail and high quality. Paola has always stood out for being highly responsible, proactive, and having an excellent attitude toward collaboration”.
“Paola is an exceptional UX/UI and Conversion Designer who brings a rare balance of aesthetic brilliance and deep practicality. She approaches every interface from a problem-solving standpoint, elevating both user experience and business goals”.
Paola was one of the best collaborators I've worked with. She always aligned on scope before starting, translated client feedback into strong design decisions, and quickly picked up each client's brand voice across a rotating set of accounts.
“Paola cared about the person on the other side of the screen. She worked hard to provide what actually helped the visitor, and when those two things weren't the same, she chose the visitor every time”.