Hi! I'm Paola Parra
Senior Product Designer | Conversion-Focused Design (CRO)
9 Years Designing Products That Are Usable, Accessible, and Measurably Better
Bogotá, Colombia
Featured Projects
Regulated D2C cannabis e-commerce & checkout design, United States
D2C handcrafted lighting e-commerce design, United States
PPC landing page for a children's educational podcast, United States
Multi-brand D2C e-commerce webpage design, United States
Web design for a luxury window treatment brand, United States
Fondo Nacional de Garantías webpage and transactional design, Colombia
From the people I've worked with
“She always turned in impeccable deliverables, with great attention to detail and high quality. Paola has always stood out for being highly responsible, proactive, and having an excellent attitude toward collaboration”.
“Paola is an exceptional UX/UI and Conversion Designer who brings a rare balance of aesthetic brilliance and deep practicality. She approaches every interface from a problem-solving standpoint, elevating both user experience and business goals”.
Paola was one of the best collaborators I've worked with. She always aligned on scope before starting, translated client feedback into strong design decisions, and quickly picked up each client's brand voice across a rotating set of accounts.
“Paola cared about the person on the other side of the screen. She worked hard to provide what actually helped the visitor, and when those two things weren't the same, she chose the visitor every time”.