FNG Web and Transactional Design, Colombia
Hi! I'm Paola Parra
Senior UX/UI Designer | Conversion-Focused Design (CRO)
9 Years Designing for Usability, Accessibility, and Conversion
Bogotá, Colombia
Featured projects
Pet Food E-commerce Webpage Design, United States
Cannabis E-commerce & Checkout Design, United States
From the people I've worked with
“Paola is an exceptional UX/UI and Conversion Designer who brings a rare balance of aesthetic brilliance and deep practicality. She approaches every interface from a problem-solving standpoint, elevating both user experience and business goals”.
Paola was one of the best collaborators I've worked with. She always aligned on scope before starting, translated client feedback into strong design decisions, and quickly picked up each client's brand voice across a rotating set of accounts.
“She always turned in impeccable deliverables, with great attention to detail and high quality. Paola has always stood out for being highly responsible, proactive, and having an excellent attitude toward collaboration”.
“Paola cared about the person on the other side of the screen. She worked hard to provide what actually helped the visitor, and when those two things weren't the same, she chose the visitor every time”.